Who do we become when we are told we're Consumers 3000 times a day?
What would it look like to put the same creativity and energy into involving people as Citizens?
Jon Alexander spent the first decade of his career in the advertising industry, selling some of the world's biggest brands. Then he realised he was caught up in a story he didn't believe in – the Consumer Story.
In his underground sensation Citizens, he shows us what we need to do to step into a bigger idea of ourselves: as collaborative, caring, creative Citizens who can shape our communities, organisations, and nations for the better.
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"A wonderful guide for how to be human in the 21st Century"
Ece Temelkuran, author of How to Lose a Country
